CLIENT: FUKUMARU 福丸®
YEAR: 2021
FUKUMARU 福丸，这个品牌名来源于一个美好的真实故事《美佐绪与福丸》。故事中的主人公美佐绪老奶奶与它的宠物猫相依相伴，带给无数人真挚的感动。正如同这个故事给人带来的感受一样，福丸致力于通过自然、健康、真诚的产品，创造一个“人与宠物和谐共生”的温暖世界。FUKUMARU 的视觉识别是一个猫爪，它的外形让人联想到猫爪圆圆的轮廓，以及中间可爱的肉垫。同时，这个图形也是一个小屋的“门”，代表福丸的品牌理念：“人与宠物和谐共生”。我们为福丸找到了这个非常契合的图形，并为它创造了一系列延展。The brand name FUKUMARU (福丸) comes from the beautiful true story "Misao and Fukumaru." The story centers on the life of Grandma Misao and her pet cat, a story that has touched countless hearts. Mirroring this sentiment, Fukumaru is committed to creating a warm world where people and pets coexist in harmony through natural, healthy, and genuine products. FUKUMARU's visual identity features a cat's paw, its shape evoking the rounded outline and adorable paw pad. This image also resembles the "door" of a small house, representing Fukumaru's brand philosophy: "Harmonious coexistence between people and pets." We found this perfectly fitting image for Fukumaru and created a series of extensions.