CLIENT: 相生之宠®
YEAR: 2025
当珍稀的新西兰绵羊奶，遇上科学营养理念，相生之宠®绵乳系列就诞生了。
如何通过设计，表达这独一无二的产品力？我们的答案是：用视觉统一性构建强品牌认知，以科学专业性建立消费者信任，用最简洁的方法，聚焦新西兰珍稀绵羊奶核心价值。全系列采用相同的版式框架：顶部品牌Logo + 清晰的产品名称「绵乳」+ 主视觉区 (顶部奶源 + 核心乳滴) + 底部核心信息区 (绵羊icon+奶源信息)。确保信息层级清晰，并在货架上有一定的统一性和识别度。
How to convey this unique product power through design? Our answer is: building strong brand recognition through visual consistency, establishing consumer trust with scientific professionalism, and focusing on the core value of New Zealand’s rare sheep milk in the most concise way.
The entire series adopts the same layout framework: the brand logo at the top + the clear product name "Sheep Milk" + the main visual area (top milk source + core milk drop) + the bottom core information area (sheep icon + milk source information). This ensures clear information hierarchy while maintaining uniformity and recognizability on the shelf.
一眼就懂的「珍贵」：
1）显眼的「绵乳」字体，占据消费者第一眼落点，是绵羊奶最直接、最具冲击力的视觉表达。
2）高度简化的绵羊icon，背部弧线描绘新西兰天然牧场，标注珍稀绵羊种类「Zealandia」，强化奶源稀缺性。
3）动态羊乳滴，在乳滴轨迹加入奶滴泡沫与飞溅点，精妙融入奶源场景。
1)Bold "Sheep Milk" typography – The consumer’s first visual anchor, delivering the most direct and impactful representation of sheep milk.2)Highly simplified sheep icon – The arched backline illustrates New Zealand’s pristine pastures, while the label "Zealandia" highlights the rare sheep breed, emphasizing the milk’s exclusivity.3)Dynamic milk droplet – Enhanced with froth and splashes along its trail, subtly integrating the essence of the milk’s origin.