CLIENT: 相生之宠®
YEAR: 2024
这是相生之宠®的宠物冻干新品，裹有羊奶的小方块是它容易被人记住的点，我们希望在包装上尽可能的外化这个特征。奶盒形态的外袋以及小奶砖的图像化表现都可以让消费者第一眼就知道这是什么产品。颜色也是选用奶呼呼的粉蓝和粉红，令人很有食欲。在整体设计上与前一款餐包食品相呼应，以此强化品牌的视觉印记，创造相生之宠®的“扁平宇宙”，让大家记住这个有趣的、年轻的、靠谱的品牌。
This is the new freeze-dried pet product from Dogsplus®. The small cubes coated with goat milk are a memorable feature, and we aim to highlight this characteristic on the packaging as much as possible. The milk carton-shaped outer bag and the visual representation of the small milk cubes allow consumers to recognize the product at first glance. The colors chosen are soft, creamy pastel blue and pink, which are very appetizing.The overall design echoes the previous pet meal packaging to reinforce the brand's visual identity and create the “flat universe” of Dogsplus®, making it easy for everyone to remember this fun, youthful, and reliable brand.