CLIENT: 海洋之星 ®
YEAR: 2026
我们为海洋之星®设计了全新的品牌和系列产品：SEA FAIRY (海洋之星 - 臻越)现在你可以在各个渠道看到这一组包装设计，从货架到线上，从主粮到零食，新的品牌设计正在逐步落地。在做品牌升级和系列产品更新时，我们需要综合考虑的、影响设计的因素，往往要复杂得多。尤其是当 1.产品有几十个sku 未来还会有更多，2.需要区分线上/线下销售渠道，还需要 3.区分不同的系列线并且 4.体现每个系列的特点，同时还要 5.兼顾品牌视觉的统一性和识别性时，会遇到各种（1+2+3+4+5=倍增）的难题——坦白讲…设计起来还是蛮费脑子的。
We have developed a refreshed brand identity and new product lineup for Ocean Star®: SEA FAIRY (Ocean Star‑Zhenyue). This new packaging suite is now rolling out across all sales channels, both on‑shelf and online, covering everything from staple diets to treats.
When undertaking brand upgrades and product‑line revamps, the factors shaping design decisions are far more complex than they may appear. The challenges multiply exponentially, especially given:1. Dozens of existing SKUs, with more slated for future launches;2. The need to differentiate between online and offline sales channels;3. Clear segmentation across distinct product lines;4. Effective expression of each line’s unique positioning;5. Consistent, recognizable brand visuals maintained throughout.
Combining all five considerations creates compound, cascading design hurdles — frankly, this project demands a great deal of creative thinking.
When undertaking brand upgrades and product‑line revamps, the factors shaping design decisions are far more complex than they may appear. The challenges multiply exponentially, especially given:1. Dozens of existing SKUs, with more slated for future launches;2. The need to differentiate between online and offline sales channels;3. Clear segmentation across distinct product lines;4. Effective expression of each line’s unique positioning;5. Consistent, recognizable brand visuals maintained throughout.
Combining all five considerations creates compound, cascading design hurdles — frankly, this project demands a great deal of creative thinking.