CLIENT: 尾巴生活®
YEAR: 2024
「彩虹羊奶糊糊」是尾巴生活®的年度全新力作，一款以超级食物+浓郁鲜羊乳为主打的宠物能量饮品，堪称宠物界的时尚营养补剂。为了传达出作为「营养补剂」的功能感和价值感，我们选用精致mini的玻璃瓶作为容器，既满足了基本的保存功能，又能让缤纷的彩虹羊奶在终端陈列时能够清晰可见。我们在思考产品创新的同时，并未舍弃包装上 「经典奶制品」 的属性。微笑山羊、流动色块、奶花飞溅等设计元素，无不强调着：“没错，我们就是一款健康又有趣的奶制品！”我们认为新消费品的形态、名称以及包装设计，都有助于吸引消费者的注意。期望此次的设计，能使「羊奶糊糊」在与货架上的竞争对手保持显著差异的同时，能够勾起消费者的购买欲。
"Rainbow Goat Milk" is the latest annual masterpiece by Furrytail®, a pet energy drink featuring superfoods and rich fresh goat milk. It is hailed as the stylish nutritional supplement of the pet world.To convey its functionality and value as a "nutritional supplement," we chose refined mini glass bottles as containers. These not only meet basic preservation needs but also make the vibrant rainbow goat milk visually appealing on display shelves. While focusing on product innovation, we retained the packaging attributes of "classic dairy products." Design elements such as the smiling goat, flowing color blocks, and splashing milk droplets all emphasize: "Yes, we are a healthy and fun dairy product!"We believe that the form, name, and packaging design of new consumer products play a crucial role in capturing consumer attention. With this design, we aim to help "Rainbow Goat Milk" stand out from competitors on the shelf while sparking consumer purchasing interest.