CLIENT: 尾巴生活®
YEAR: 2024

“爱只有不同, 没有高下。

LOVE IS LOVE，相信无差别的爱。”

在这个充满包容与理解的时代，我们深刻地认识到，爱有着丰富的表现形式。基于这样温暖的品牌理念，我们与尾巴生活®团队一拍即合，搭建了彩虹系列主题的产品视觉。其中涵盖了「喜欢泥 35g」、「彩虹猫条」、「彩虹泥 75g」、「彩虹羊奶」、「一个好瓶」、「彩虹吸吸酱」等共计 6 款产品 。

在过去一年多的时间里，双方团队克服无数的困难。无论是在产品配方的研发上，力求为毛孩子们提供最优质、最健康的营养；还是在包装设计上，融入充满活力与温暖的彩虹元素，让每一款产品都能在货架上脱颖而出，吸引铲屎官的目光。幸运的是，在大家的共同努力下，每一款产品都成功落地。当看到这些承载着梦想与努力的产品出现在市场上时，那种成就感难以言表。

LOVE IS LOVE
In this era of inclusivity and understanding, we deeply recognize that love manifests in many different forms. Guided by this warm brand philosophy, we found an immediate synergy with the TAILS® team and created the product visuals for our Rainbow Series.
Over the past year, both teams have overcome countless challenges. Whether it was in developing product formulas aimed at providing the highest quality, healthiest nutrition for pets, or in the packaging design that incorporates vibrant and warm rainbow elements, every detail was crafted to make each product stand out on the shelves and capture the attention of pet owners. Fortunately, through the combined efforts of both teams, each product was successfully brought to life. Seeing these products—carrying our dreams and hard work—appear on the market, the sense of accomplishment is beyond words.

相信这次项目经历，不仅是对我们过往努力的最好见证，更将成为我们前行路上的强大动力，赋予我们更充足的信心。在即将到来的 2025 年，我们将带着这份宝贵的经验和满满的激情，创作出更为卓越的作品，继续为毛孩子和铲屎官们带来更多的惊喜与温暖。

We believe that this project experience is not only the best testament to our past efforts, but also a powerful driving force for our journey ahead, giving us renewed confidence. As we approach 2025, we will carry this valuable experience and boundless passion with us, striving to create even more outstanding works and continue bringing surprises and warmth to everyone.