CLIENT: 尾巴生活®
YEAR: 2024
尾巴生活@彩虹猫条,研发源自美国 ACS 健康协会的彩虹膳食理念, 6 色彩虹=6 种营养,通过 12 种丰富食材的精心组合与搭配，给猫咪带来更好吃的营养食品。包装上我们选取了 6 种高饱和的色彩，分别代表 6 种主要食材，我们希望能够用颜色快速的区分产品口味及其功能。色彩的运用不仅更好的烘托出食材的诱人和美味,还可以带给消费者更直观的选择。FurryTail® Rainbow are developed based on the Rainbow Dietary Concept from the American ACS Health Association. The 6 colors of the rainbow represent 6 different nutrients, and through the careful combination and blending of 12 rich ingredients, these cat strips provide cats with tastier and more nutritious food.We selected 6 highly saturated colors for the packaging, representing 6 main ingredients. We hope to use colors to quickly distinguish the product flavors and functions. The use of colors not only better highlights the attractiveness and deliciousness of the ingredients, but also provides consumers with a more intuitive choice.