CLIENT: 尾巴生活®
YEAR: 2024
「闪亮」是这次设计的主题和关键词。这是一款宠物主粮，它能让宠物的毛发充满光泽，像丝绸般柔顺，并且绽放闪亮的光芒。我们希望包装能体现这个卖点，所以在设计时，采用了「充满光泽」的质感与工艺，这个效果像是魔法一般，当它与层次分明的排版结合，呈现出与产品完全契合、高品质的视觉效果。这是一种真正的「闪亮」感，当它出现在任何地方，总能在第一时间吸引大家的目光。"Shine" is the theme and keyword for this design. This is a pet main food that makes pets' fur shiny, silky smooth, and radiantly bright.We want the packaging to reflect this selling point, so in the design, we used textures and techniques that are "full of luster." This effect is almost magical, and when combined with the layered typography, it creates a high-quality visual effect that perfectly matches the product. This is a true sense of "shine" that, wherever it appears, always captures attention at first glance.