CLIENT: 喵铮铮®
YEAR: 2025
「猫爱吃鲜肉，好猫粮的鲜肉含量高」
喵铮铮®「高鲜肉」猫粮的产品初衷，就是基于这个简单直白，又精准的用户需求。「高鲜肉」既是这个产品的本质竞争力，也是最希望被用户第一眼接收到的卖点信息。
而「高鲜肉」是一个非常硬核（换句话说，跟美感和调性或者审美趣味没多大关系）的产品表达，而当它必须是包装上的最大文字时，如何把包装设计得“好看”、“年轻”以及“有吸引力”，就成了DXD 应该面对的挑战。
"Cats love fresh meat, and good cat food has a high fresh meat content." The original intention of Miao Zhengzheng® "High Fresh Meat" cat food was based on this simple, straightforward, and precise user need. "High Fresh Meat" is both the product's essential competitive advantage and the selling point that users most want to immediately grasp. However, "High Fresh Meat" is a very hardcore product expression (in other words, it has little to do with aesthetics, tone, or taste). When it must be the largest text on the packaging, how to design the packaging to be "attractive," "youthful," and "attractive" becomes the challenge that DXD must face.