CLIENT: 一家之言®
YEAR: 2024
一家之言®的品牌名是一个成语，原意是：「一个学术流派的理论观点或论著」，象征品牌的专业与理性；而理性的另一面，当我们融入情感，体会「人、宠、家」三者共生的关系，一家之言，是「家」这个温暖空间里的「沟通与对话」。The brand name is derived from a Chinese idiom that originally means "the theoretical perspective or writings of a particular academic school," representing the brand's professionalism. From another perspective, when we consider the emotional connection among people, pets, and home, the brand name can also be interpreted as the views and ideas of a family, representing the "communication and expression" within the warm space of home.
猫不仅是宠物，也是一名家庭成员。（好吧，尽管它认为自己是一家之主）。如同「家」一般，一家之言®品牌与产品的初衷，是给猫咪们提供「温暖、庇护和爱」。所以，用「家」这个元素，作为品牌的超级符号，是顺理成章的一件事情。
Cats are not just pets but also family members. (Well, despite the fact that they consider themselves the head of the household.) Just like a home, the original intention of the brand and its products is to provide "warmth, shelter, and love" for cats. Therefore, using the element of "home" as the brand's iconic symbol is a natural and fitting choice.
如果把包装比作一间房子、一个家，那我们的房子，肯定是「简洁、干净、温暖」的。我们用排版、配色和字体来呼应这个主题，并且，仔细地考量产品信息的布局和呈现方式，如同用心摆放的家具一般，让它们主次清晰、井井有条。同时，在最关键的信息处，采用「对话框」这个元素，呼应品牌名中的「言」字。
If we liken the packaging to a house, a home, then our house is certainly "simple, clean, and warm." We use the design layout, color scheme, and typography of the packaging to echo this theme. We carefully consider the layout and presentation of product information, much like thoughtfully arranged furniture, ensuring everything is clear and orderly.