CLIENT: animonda®
YEAR: 2024
animonda 爱诺德，来自德国的宠物营养专家，德国市场品类销量第一。作为德国国民品牌，在消费者心中的印象是成熟稳重，实用靠谱的。通过专业的、安全的、健康的、可持续的产品和服务，给用户建立持久的安心。
animonda 进入中国后，为了更好的适应我们的市场，选择与DXD studio协作，一同探讨产品设计升级。
animonda, a renowned pet nutrition expert from Germany, holds the top spot in category sales within the German market.
As a trusted national brand in Germany, it is widely recognized for its mature, reliable, and practical image. By offering professional, safe, healthy, and sustainable products and services, animonda builds lasting peace of mind for its users.
After entering the Chinese market, animonda partnered with DXD Studio to explore product design upgrades tailored to better suit local market needs.
Background
这是基于原有包装的「设计升级」项目，原来的包装设计存在3个问题，分别是：
1）缺乏国际品牌的调性和特征：品牌识别不强，logo不够显著，animonda品牌红色没有应用，画面太满等等
2）产品价值感不显著：德国品质、国际认证、口味丰富，这些信息不够显著，消费者很难一眼看到
3）难以区分口味：代表animonda的品牌色，与代表口味的彩色，没有很好地被区分出层级，产品系列之间、口味之间的区分逻辑也不够清楚
1）缺乏国际品牌的调性和特征：品牌识别不强，logo不够显著，animonda品牌红色没有应用，画面太满等等
2）产品价值感不显著：德国品质、国际认证、口味丰富，这些信息不够显著，消费者很难一眼看到
3）难以区分口味：代表animonda的品牌色，与代表口味的彩色，没有很好地被区分出层级，产品系列之间、口味之间的区分逻辑也不够清楚
This is a "design upgrade" project based on the original packaging. The previous design had three main issues: 1)Lack of the tone and characteristics of an international brand. 2)Insufficient emphasis on the product's value perception. 3)Difficulty in distinguishing between different product flavors.