CLIENT: 尾巴生活®
YEAR: 2025
尾巴生活® 的「流心罐」自推出以来,以其独特的流心质地和真实可感的鲜美,赢得了无数挑剔“主子”的味蕾与家长们的信赖。
我们深知“流心”形态本身就是最强大的购买理由。因此,设计延续并强化了“产品实拍”这一核心资产,让老用户一眼就能识别出这是他们熟悉且喜爱的那个产品系列,同时以更具冲击力的视觉效果,吸引新用户的关注。
FurryTail® "Melty Cans" have won the hearts of countless picky pets and gained the trust of their owners since its launch, thanks to its unique melty texture and authentically delicious taste.
We understand that the "melty" texture itself is the most compelling reason to purchase. Therefore, the design continues and reinforces the core asset of "product photography," allowing existing customers to instantly recognize it as the beloved product series they already know, while also capturing the attention of new customers with more impactful visuals.