CLIENT: 禾甜花园®
YEAR: 2025
自2005年在首尔创立以来，Herb Thyme®始终致力于打造亲近自然的香氛体验。如今，为更贴近品牌灵魂与亚洲市场，Herb Thyme®正式启用中文品牌名——「禾甜花园」。如何将「禾甜花园」这个概念，从文字变为一座可以走进去的感官花园？ 我们的设计，便是要为这个充满诗意的名字“添砖加瓦”，让每一个图形、每一道纹理，都成为构筑这座花园的真实材料。
Since its founding in Seoul in 2005, Herb Thyme® has been dedicated to creating fragrance experiences that bring people closer to nature. Now, to better reflect the brand’s soul and deepen its connection with the Asian market, Herb Thyme® officially introduces its Chinese name: 「禾甜花园」(Hé Tián Huā Yuán).
So, how did we transform the poetic concept of 「禾甜花园」 from words into a sensory garden you can step into? Our design serves as the architecture that gives this vision form—where every symbol and texture becomes a tangible element in building this fragrant oasis.
品牌标志以“花园拱门”的形态作为视觉核心，象征着通往自然谧境的入口；包装上藤蔓与果纹的交织，是对蔬果生命力的动态捕捉。
我们希望让这款产品成为一个可被看见、可被感知的「禾甜花园」，带给你自然、纯净、治愈的感受。每一款香薰，都是一次邀请，引导使用者推开这扇门，步入由「禾甜花园」构筑的清新世界。
The brand's logo, centered around the form of a "garden arch," serves as the visual core, symbolizing a gateway to a serene natural escape. The packaging features an interplay of vines and fruit patterns, dynamically capturing the vitality of fresh produce.
We aim to transform this product into a visible and tangible "Herb Thyme" evoking feelings of nature, purity, and rejuvenation. Each fragrance is an invitation—guiding you to open this gate and step into the refreshing world of "Herb Thyme" embarking on a sensory journey of discovery.