CLIENT: 相生之宠®
YEAR: 2025
高光冻干是相生之宠推出的第一款主食冻干，主打美毛功效。围绕 “高光” ，以亮黄色的奶条从顶部滴落，营造视觉高光氛围，放大“高光冻干”字体、包装底部展示冻干颗粒实物图，突出产品信息，在工艺上，通过透铝、专金色油墨，使得袋子呈现出好看且有质感的状态，增加产品价值感High-gloss freeze-dried food is the first staple freeze-dried food from Xiangshengzhichong, primarily promoting its coat-beautifying properties. Focusing on the "high-gloss" design, a bright yellow milk bar drips from the top, creating a visually appealing effect. The enlarged "High-gloss Freeze-dried" text and a photo of the freeze-dried granules on the bottom of the package highlight the product. The use of transparent aluminum and specialized gold ink creates a visually appealing and textured bag, enhancing the product's value.