CLIENT: 尾巴生活®
YEAR: 2025
尾巴生活的新品「瀑布挞」是来自「流心罐」的一款延伸,在视觉语言上我们保留了实物图和色彩运用的手法。视觉中心聚焦于质地诱人的实物图,顶部浇淋的瀑布形成动态瞬间,极具食欲冲击力。银色作为底色,食材的彩色作为点缀,增强整个系列的整体感的同时又有足够的丰富度。
FurryTail's new product "Topping Can" is an extension of the "Lava Can" series. In terms of visual language, we have retained the techniques of using realistic product photography and color palette. The visual focus centers on the tantalizing texture of the actual product, with the cascading topping captured in a dynamic moment, creating a highly appetizing impact. Silver serves as the base color, while the vibrant hues of the ingredients act as accents, enhancing both the cohesive feel of the entire series and providing ample visual richness.