CLIENT: 海洋之星®
YEAR: 2025
本次项目的核心，是为拥有高浓度OMEGA-3成分与专利技术的「海洋之星®」深海鱼油系列，构建一套与其定位相匹配的、功能导向的视觉包装系统。
因此我们紧扣两个重点：一是用有限的面积突出产品卖点，兼具品质与辨识度；二是让小规格包装在货架上也能脱颖而出。为此，我们特别设计了带背板的折叠盒——正面是简洁的信息区，建立专业信赖感；背面则像一个小展板，用醒目的“OMEGA-3”字样、透亮鱼油图示与功能图标，层层递进展现核心优势。
多盒陈列时，背板内容连贯展开，形成清晰、有力的视觉阵列，轻松吸引目光。
The core objective of this project is to build a functional visual packaging system that aligns with the positioning of the "Sea Fairy®" deep-sea fish oil series, which features high-concentration OMEGA-3 content and proprietary technology.Therefore, we focus on two key priorities: first, highlighting the product’s selling points within a limited space while balancing quality and distinctiveness; and second, ensuring that smaller-sized packages stand out on shelves. To achieve this, we specifically designed a foldable box with a back panel—the front serves as a clean, information-focused area to establish professional trust, while the back functions like a small display board. Here, eye-catching elements such as the prominent "OMEGA-3" text, a translucent fish oil illustration, and functional icons are layered to progressively showcase the core advantages.When displayed in multiples, the back panels connect seamlessly, forming a clear and powerful visual array that easily captures attention.