CLIENT: 尾巴生活®
YEAR: 2026


“猫猫告诉我  要趁着春天  好好睡觉、吃饭、发呆、去看花”于是,我们借着这封情书,将礼盒设计成信封,把春天把爱装进情书,寄给小猫。此次设计的尾巴生活®春日与猫书限定礼盒,情书、春天是这个礼盒设计的灵感来源:情书用信封承载,春天用花花装点,爱用猫猫来填满。

礼盒借由“春日情书”的设计概念,整体视觉简洁克制,融入信封、邮票等元素。打开外盒,内盒则呈现出不同的视觉层次,将花卉图形重构、排列与组合,形成具有点、线、面节奏感的新图案。外盒以留白传递情绪,内盒以繁花营造氛围,两者视觉上形成鲜明对比,也让拆盒过程如同阅读一封层层展开的情书,将春日与爱缓缓呈现。
   

“The cat told me that in spring, I should sleep well, eat well, zone‑out and go admire the flowers.”
Inspired by these words, we designed the gift box as an envelope for this love letter — tucking spring and affection inside, addressed to cats.
This is the Tail Life® Spring Love Letter for Cats Limited‑Edition Gift Box. Love letters and spring form the core design inspiration: the love letter is held within an envelope, spring adorned with blossoms, and affection embodied by cats.

Built around the “Spring Love Letter” concept, the overall visual aesthetic is clean and understated, incorporating design motifs of envelopes and postage stamps.
Upon opening the outer box, the inner box unfolds into multi‑layered visuals. Floral motifs are reconstructed, arranged and combined to create new patterns with rhythmic dots, lines and planes.The outer box conveys sentiment through ample white space, while the inner box evokes atmosphere with abundant blooms. The two create a striking visual contrast. Unboxing unfolds just like reading a love letter, gradually revealing springtime warmth and affection.







































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