CLIENT: 开森®
YEAR: 2022
开森®是一款提供感官愉悦的白酒，为充满积极性和自主性的新一代而生。开森的含义是“一口开启森林气息”。开森重新定义白酒之美。这不是一款在商务晚宴上喝的旧白酒，而是一款全新的、有趣的、年轻的白酒。我们用独特的绿色来彰显开森的产品特点，它象征开森®酒里的草药精华。我们希望将它打造成一款无论在视觉、嗅觉还是味觉维度，都能带给你森林气息的产品。开森的包装设计考虑到了可持续性。外包装使用再生纸浆和维可牢尼龙搭扣固定，无二次材料或胶水，易于回收。开森，保护森林。Created for a new generation imbued with positivity and self-determination, KAISEN is a baijiu designed to switch you on. Addressing the literal translation of the Chinese name -- as the switch turns on, the consumers are “opening” the journey of the “herbal forest”. KAISEN revives the beauty of Baijiu. It is not your old baijiu for business dinners but a positive spin into a new, fun territory. Created for a new generation with positivity and self-determination in mind. Much research and problem-solving went into creating the bottle’s iconic green gradient which reflects the herbal essences in the baijiu. The bottle and secondary packaging were designed with sustainability in mind. Secondary packaging uses recycled paper pulp and Velcro to secure, no secondary material or glues are used for easy recycling.