CLIENT: 尾巴生活®
YEAR: 2021

野兽Can是尾巴生活®新推出的宠物猫全价主食罐。为了尊重猫咪的猎食天性,野兽Can充分还原猫咪在野外“有肉、有骨、有血”的饮食结构。它一共有8种口味,分别是:牛肉、鸡肉、马鲛鱼、火鸡,以及鸸鹋、鹌鹑、兔肉、白条鸽。8种珍稀肉源和营养,给猫前所未有的野味大餐。高级、野性是尾巴生活®品牌的关键词。由此出发,我们希望藉由包装带给消费者独特的视觉感受,既体现出与品牌相符的调性、也让产品拥有非常强的记忆点,最终,我们从字体版式、色彩、图形出发,创造了属于尾巴生活®的视觉识别。


Beast Can is a canned pet cat food. lt has eight flavors: Beef, Chicken, Mackerel, Turkey,Emu, Quail, Rabbit and Pigeon. Eight kinds of rare meat sources and nutrition providecats with an unprecedented feast.PREMlUM and WlILD are the key words of FURRYTAlL. Therefore, we hope to bringconsumers a unique visual experience through packaging, which not only reflects thetonality consistent with the brand, but also makes the product have a very strong memorypoint. Finally, we have created a visual recognition belonging to furrytail from the fontlayout, color and graphics.


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