CLIENT: 尾巴生活®
YEAR: 2024
尾巴生活®喜欢泥吸吸酱包，研发源自美国ACS健康协会的彩虹膳食理念，6色彩虹=6种营养，通过12种丰富食材的精心组合与搭配，给猫咪带来更好吃的营养食品。 为此，我们选择“彩虹”这一元素作为包装画面的主视觉，实拍图像不仅直观展现出产品的品质感，且有效地传递了产品信息及特点。色彩上，整体鲜艳活泼，零星点缀的对比色在吸睛的同时，增加了细节使画面更丰富。FurryTail® Rainbow are developed based on the Rainbow Dietary Concept from the American ACS Health Association. The 6 colors of the rainbow represent 6 different nutrients, and through the careful combination and blending of 12 rich ingredients, these cat strips provide cats with tastier and more nutritious food. For this reason, we chose the element of "rainbow" as the main visual of the packaging. The real-life image not only directly shows the quality of the product, but also effectively conveys product information and features. The packaging color is bright and lively as a whole, and the contrasting colors dotted here and there attract the eye while adding details to make the picture richer.