CLIENT: 尾巴生活®
YEAR: 2025
七个月亮™是尾巴生活®流心罐系列推出的7口味混合装产品,提供「尝鲜装」和「中秋礼盒装」两种规格。中秋礼盒内含「7口味流心全家福」、「贝果餐杯」及「猫尾巴开罐器」。该产品于今年上海亚宠展首发亮相,凭借独特的产品力,取得超出预期的销售成绩和市场反响。Seven Moons™ is a 7-flavor variety pack from FurryTail's® Hearty Gravy Cans series, available in "Tasting Pack" and "Mid-Autumn Gift Box" editions. The gift box includes the "Full Collection of 7 Hearty Gravy Can Flavors," a "Bagel Meal Cup," and a "Cat Tail Can Opener." Launched at this year's Pet Fair Asia in Shanghai, the product exceeded sales expectations and received remarkable market feedback thanks to its unique appeal.
在太阳流心罐、莓莓流心罐及白月光流心罐已建立起良好市场口碑的基础上,七个月亮™的设计延续流心罐系列视觉基因,把不同口味产品直接印在包装上,确保一眼识别到产品;同时融入中秋月夜元素,增加了插卡式的腰封和卡片,“为猫咪,亲手摘下月亮”的概念,契合节日氛围的同时,也强化了产品的独特魅力。
Building on the established reputation of the Sun Lava, Berry Lava, and Moonlight Hearty Gravy Cans, Seven Moons™ continues the series' visual identity by printing the different flavors directly on the packaging for instant recognition. Incorporating Mid-Autumn Festival moonlit elements, the design adds a detachable belly band and insert card, embodying the concept of "Hand-picking the moon for your cat." This approach aligns with the festive atmosphere while highlighting the product's distinctive charm.