CLIENT: 尾巴生活®
YEAR: 2024
「一个好瓶™ Good Bottle」由尾巴生活®的产品团队全力为毛孩子研制的营养保健品，具有美毛、排毛、抗氧化等保健功能。在瓶身的设计上，我们把 “Good Bottle” 进行放大处理，使其成为包装上简洁而醒目的关键元素。产品之间的功能和口味运用不同的色彩予以区分。这种大英文结合纯色底的设计在新消费品类中并不陌生，然而它却能够塑造出健康、时尚的产品气质，契合我们向消费者传达的感觉。
"Good Bottle™," developed with dedication by the FURRYTAIL® product team, is a nutritional supplement designed specifically for pets. It offers benefits such as enhancing coat health, aiding in hairball elimination, and providing antioxidant support.
In terms of bottle design, we have emphasized the "Good Bottle" logo, making it a prominent and visually striking element on the packaging. Different functions and flavors of the product are distinguished through the use of varying colors. While this bold English logo paired with a solid color background is not unfamiliar in the new consumer goods category, it successfully conveys a sense of health and modernity, aligning perfectly with the feelings we aim to communicate to our customers.